IDOOH Philippines and Voyager Innovations Inc. today announced their strategic partnership to utilize each other’s market-leading technology services to deploy Voyager content through freenet on IDOOH screens.

Starting Oct. 1, the three-month pilot will commence with an initial roll-out of 100 in-vehicle screens through IDOOH’s Transport Network Vehicle Service (TNVS) partners to provide passengers with access to in-vehicle entertainment, games, lifestyle content, shopping, and sports.

“Through our partnership with Voyager Innovations, we are excited to bring e-commerce and digital content to cars and improve the in-ride experience,” said Jules Salonga, managing director for IDOOH Philippines and Indonesia. “With a pilot of 100 screens deployed using freenet, we hope to scale this programme nationwide and grow our network as the Philippine’s largest in-ride digital media platform.”

The IDOOH screens will allow passengers to interact in real-time with the screen by scanning of QR codes and logging in using their social media profiles to participate in promotions and reward campaigns.

IDOOH provides the Philippines in-vehicle screens through its TNVS partners in Manila, Cebu, and Davao. In Asia-Pacific, IDOOH has more than 14,000 screens in taxis and ride-sharing cars.