Infobip, a cloud communications platform, introduced the Conversational Everything Blueprint to help brands create meaningful conversational experiences and readily connect with customers.

Infobip Conversational Everything Blueprint is designed to provide customers with tools that would enable them to deliver rich, convenient, and personalized conversational experiences and customer journeys on the channels their customers use and prefer.

Brands use more chat apps for customer service — Infobip
Consumers still prefer human support over chatbots — Infobip

Infobip’s Conversational Everything Blueprint explains how brands can create such customer journeys using a conversational one-stop shop such as Infobip, which simplifies the process for brands. By developing meaningful conversations across the customer journey, businesses can: 

• Increase customer satisfaction and loyalty: through personalized and always-on customer support
• Increase conversion rates: by 2.5 times compared to traditional eCommerce platforms 
• Create additional revenues streams: by adopting new digital channels and services
• Reduce customer service costs: with automated support through chatbots and live agents 
• Improve cart abandonment: with automated events triggered and timely communication

Customer journeys

The blueprint also explains how organizations can embed conversational experiences across all customer touchpoints from marketing to sales and support. By combining marketing and promotional campaigns, businesses can engage customers in real-time using two-way conversations on their favorite channels. 

Businesses can also boost sales by shaping hyper-personalized end-to-end customer journeys on a single communications channel, where customers go from search to purchase in minutes. Infobip said conversational experiences can help brands provide always-on, automated support over customers’ preferred channels, with seamless agent takeover for a more personal experience.