Rakuten Viber, a messaging platform, introduces Viber Business Calls, a new communication channel facilitating free user-to-business calls, powered by Infobip, a cloud communications platform.
With this integration, businesses can efficiently address complex queries, and Viber users can seamlessly connect with their favorite brands on the Rakuten Viber App from anywhere in the world.
“By enriching the existing channels with this latest offering with Rakuten Viber, customers have access to the most diverse communications line-up available for conversational interaction,” said Adrian Benić, chief product officer at Infobip. “Offering this personalized approach to end-user resolutions not only improves customer satisfaction, but also results in faster resolutions, enabling brands to address more customers in a shorter amount of time.”
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Streamlining processes
Viber Business Calls eliminates the need for setting up local numbers in various countries, streamlining the process for global accessibility. Organizations already utilizing Rakuten Viber, including Viber Business Messages, can effortlessly integrate the “tap-to-call” feature into their existing setup, showcasing a prominent call icon on their Viber Business Info Page. Users can initiate free voice calls with just a few clicks, fostering personalized and efficient customer interactions.
“Viber Business Calls offer users the freedom to choose their preferred method of communication with a brand, whether through calling or messaging, and improve the global accessibility of brands,” said Cristina Constandache, chief revenue officer at Rakuten Viber. “Together with Infobip, we let more brands effectively address customer queries in a convenient place and enhance the customer experience.”