According to the survey conducted by iProov, a provider of biometric identity solutions, nearly half of organizations have encountered deepfakes, and three-quarters believe that these (artificial intelligence) AI-generated threats will have a significant impact on their operations.
The study highlighted the increasing risk of deepfake attacks and the growing importance of biometric solutions to counter them.
Despite the concerns, organizations also recognize the potential benefits of AI in cybersecurity. While AI can be used to create deepfakes, it can also be instrumental in protecting against them. Over 80% of organizations believe that AI is essential for countering deepfake threats.
The study, titled “The Good, The Bad, and The Ugly,” surveyed 500 technology decision-makers from various industries worldwide. It found that biometric solutions are being implemented by 75% of organizations to address the deepfake threat.
“The quality and ease with which deepfakes can be created have significantly increased in recent years, making them a serious threat to organizations and individuals alike,” said Andrew Bud, founder and CEO of iProov. “Deepfakes can be used to create synthetic identities that are difficult to detect and can cause significant harm.”
Biometrics for authentication
Deepfakes can be used for malicious purposes, including identity theft, financial fraud, and reputational damage. The survey revealed that organizations are increasingly concerned about the threat of deepfakes and believe that more needs to be done to combat them.
The study also found that organizations in the Asia Pacific region, Europe, and LATAM are more likely to have encountered deepfakes compared to North American organizations. APAC, European, and North American organizations are more likely to believe that deepfake attacks will impact their organizations.
To address the deepfake threat, organizations are turning to biometric solutions, such as facial and fingerprint recognition. These solutions can help verify individuals’ identities and prevent unauthorized access to systems and data. However, organizations recognize that implementing biometric solutions requires expertise and ongoing monitoring to ensure their effectiveness.
It’s clear from the study that organizations view biometrics as a specialist area of expertise with nearly all (94%) agreeing a biometric security partner should be more than just a software product. Organizations surveyed stated that they are looking for a solution provider that evolves and keeps pace with the threat landscape with continuous monitoring (80%), multi-modal biometrics (79%), and liveness detection (77%) all featuring highly on their requirements to adequately protect biometric solutions against deepfakes.
Thumbnail image is AI-generated.