More than 7 million streaming service accounts were compromised in 2024, according to cybersecurity company Kaspersky. The company’s Digital Footprint Intelligence team looked into credentials linked to major streaming platforms like Netflix, Disney+, Amazon Prime Video, Apple TV+, and Max.

The 7,035,236 leaked credentials were not taken from the streaming platforms directly. Instead, they were gathered through wider cyberattacks involving malware and phishing schemes.

“Malware hidden in unofficial downloads or third-party tools silently steals login credentials and personal data, which are then traded or sold on cybercriminal forums,” said Polina Tretyak, digital footprint analyst at Kaspersky.

Netflix accounts made up bulk of leaks

Netflix had the highest number of exposed accounts, with 5.6 million cases recorded. Brazil topped the list of affected countries, followed by Mexico and India.

Kaspersky noted that Netflix’s popularity among younger viewers may have made it a bigger target for online threats.

Disney+ saw 680,850 leaked accounts in the data. Again, Brazil had the most, followed by Mexico and Germany. Amazon Prime Video had fewer compromised credentials, with just over 1,600 affected accounts. The most affected countries were Mexico, Brazil, and France.

Cyberthreats follow user behavior

Once a device is infected, the threat often goes beyond a single app. Malware can collect cookies, saved payment information, and login details. These are later shared or sold in online forums. In some cases, hackers give away this data to gain trust and reputation within cybercriminal groups.

Using the same password across multiple services increases the risk of wider identity theft or financial fraud.

As more Gen Z users spend time on streaming platforms and social media, attackers are focusing on these digital spaces.

“Protecting your streaming account today means thinking beyond passwords, it means securing your devices, avoiding suspicious downloads, and being mindful of where your clicks lead you,” Tretyak said.

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