Klook, an online travel platform, has secured a $100 million investment led by global investment firm Vitruvian Partners. The funding is expected to support Klook’s expansion and innovation in the travel sector, particularly in the Asia-Pacific region.
“With the region set to remain the heartbeat of global tourism, Klook’s strong brand, extensive supply network, and deep local expertise position us to deliver even greater value to the next generation of experience-driven travelers across the world. We are excited to welcome Vitruvian on this journey,” said Ethan Lin, CEO and co-founder of Klook.
The funding will support Klook’s efforts to improve its technology and customer services. The company plans to enhance its AI partnership with Google Cloud, streamline merchant operations, and work with tourism boards to promote digital transformation. One example is its collaboration with the Philippine Department of Tourism, which aims to make local travel experiences more accessible.
Founded in 2014, Klook generated $7.2 billion in GDP and supported over 219,000 jobs in Asia-Pacific. As international travel in the region continues to recover, visitor arrivals are expected to grow from 619 million in 2024 to 762 million by 2026.
With more travelers seeking unique experiences, Klook aims to strengthen its position as a key platform for travel services.
“We believe Vitruvian’s investment and its deep thematic expertise in the global travel experience market will help further drive Klook’s growth by strengthening its operational capabilities and expanding its reach,” said Sophie Bower-Straziota, partner at Vitruvian Partners.