Boracay Travel TouristsNews

Klook study shows uptick in travel searches and bookings

According to the latest data from Klook, more Filipinos are now searching for and availing themselves of travel deals around the Philippines and abroad. The online travel platform projects a 27% increase in monthly bookings compared to its pre-pandemic numbers in 2023.

Klook’s Travel Pulse study shows that most Filipino travelers are leaning toward traveling to neighboring countries Singapore and Hong Kong, especially the latter because of proximity and that there is no visa requirement. Japan remains a popular destination and saw a resurgence in interest to travel there.

“We are seeing a strong and fast recovery, especially for Hong Kong since its reopening and we are expecting a continued double-digit growth in the next months,” said Michelle Ho, general manager of Klook in the Philippines.

Insurtech Igloo launches new travel insurance product
IBM report sees potential rebound for travel, event spending

She noted that 87% of Filipinos in the study, which was based on searches and bookings on the digital platform, are planning to travel this year, with 17% with confirmed bookings. Hong Kong flights increased by 230%, according to Ho.

Locally, Klook is also seeing continued growth in uptake for domestic destinations and experiences with the most popular destinations being Boracay, Manila, Tagaytay, Cebu, Clark, and Subic. 

Longer travels

Klook data also saw Filipinos looking at longer travel durations with six to nine days (44%) being the most popular, followed by three to five days (40%), then 10 or more days (38%), and, lastly one to two days (15%). 

The most booked destinations or activities are theme parks, watersports, and hotels. 

Klook posted a 22% increase in application downloads in February 2023 compared to the same period before the COVID-19 pandemic.

1 reply »