E-commerce platform Lazada is bringing back its 9.9 Mega Brands Sale, offering shoppers discounts, vouchers, and free shipping, while emphasizing trust and authenticity through LazMall.
Running from Sept. 8 at 8 p.m. until Sept. 11, the sale features up to 90% off branded products, vouchers worth up to ₱2,000, and free shipping with no minimum spend. A special LazLive show on Sept. 8 at 11 p.m. will let viewers take part in the “Guilt-Free Test,” where participants can win vouchers from LazMall brands and access exclusive deals.
“At Lazada, we’ve always worked closely with our brands and prioritized our buyer experience to make sure that every purchase on LazMall is worry-free,” said Alvin Ching, head of seller operations of Lazada Philippines. “Through our 100% authenticity guarantee, 2X Money Back, and fast delivery and free returns, customers can be confident that they’re getting authentic brands and the best possible value with no hesitation.”
To improve the shopping experience, Lazada is also introducing AI Lazzie, its AI-powered shopping assistant. AI Lazzie provides personalized recommendations, helps users find products faster, and offers interactive experiences. Shoppers can chat with AI Lazzie daily during the sale to unlock LazRewards worth up to ₱100.
“AI is helping us create a more personalized and rewarding shopping experience,” said Pauline Castro, head of user product operations of Lazada Philippines. “From helping users find the right products faster to surfacing deals that truly match their needs, our goal is to let everyone shop guilt-free, knowing they’re getting quality and value every single time.”
Lazada said its initiatives not only benefit customers but also contribute to the growth of the Philippine digital economy by connecting trusted brands with consumers through technology-driven solutions.