E-commerce platform Lazada and Certified Digital Marketer (CDM) will hold the first “LazUCon 2021” scheduled on Feb. 3 and 4, at the Lazada University Livestream channel.

Over 20 industry thought leaders and experts will discuss the latest data and trends in e-commerce, top brands’ best practices and strategies in the e-retail industry, and new ideas and solutions to help businesses accelerate and improve their shop’s online selling performance and boost presence.

“Lazada prioritizes the ongoing learning and development of our sellers, to upskill and futureproof entrepreneurs and business owners with important e-commerce business competencies,” said Carlos Otermin Barerra, COO, Lazada. “In addition, we constantly seek new ways and also through feedback from our sellers and partners to ensure a fruitful and optimized learning experience is delivered to Lazada sellers.”

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LazUCon is also the launching event of Lazada University’s Year of Online Learning (YOLO), a year-long campaign to promote the culture of learning among Lazada sellers.

Malaya De Mesa, product development manager, CDM, will lead the online panel discussion on “Managing Business in the New Normal.” Ash Mandhyan, CEO, Quanta Digital, will give “Top Tips to Drive Repeat Purchases.” Shayne Madamba, chief digital officer, Havas Media, will discuss “How to Use Big Data to Grow your E-commerce Business.”

“This partnership with Lazada’s first-ever ‘LazUCon 2021’ is indeed a landmark event for e-commerce sellers in the Philippines,” said Hans Roxas-Chua, president, Certified Digital Marketer. “The program and lectures we designed for LazUCon will provide sellers well-curated and highly customized online learning experiences from industry’s best thought leaders and innovators in the Philippines’ e-commerce landscape.”

For more information visit LazUCon 2021.