LG Electronics is showcasing its latest AI-powered innovations at CES 2025, highlighting how artificial intelligence can seamlessly integrate into everyday life. Themed “Life’s Good 24/7 with Affectionate Intelligence,” the company’s booth at the Las Vegas Convention Center features zones representing various times of the day, demonstrating how AI can enhance daily routines.
The booth begins with a striking semi-circular display called the Brand Façade, featuring LG’s Kinetic LED Media Art. This immersive installation uses synchronized motion and visuals to captivate attendees.
In the Rise & Shine zone, LG presents its AI-enhanced home solutions. Technologies such as face and voice recognition adapt to individual users by analyzing sleep patterns and routines. The On-device AI Hub ensures sensitive data remains secure.
The Connect & Cruise zone explores how AI improves mobility with features like in-cabin sensing and personalized settings.
Work, play, and creativity
The Work & Create zone demonstrates AI’s role in streamlining office tasks. Attendees can try LG’s gram Pro 2-in-1 laptop and learn about the LG CreateBoard, which helps generate AI-driven insights.
For gaming enthusiasts, the Gear Up & Game zone offers an AI-optimized experience. LG’s ThinQ ON connects IoT devices, while the UltraGear OLED Bendable Gaming Monitor provides immersive visuals.
In the Inspire & Innovate zone, LG showcases solutions for creativity and relaxation. Features include the MX platform, which transforms living or vehicle spaces using modular AI-driven designs. The space also displays visuals generated by EXAONE, LG’s multimodal AI model.
The Curate & Elevate zone focuses on AI-integrated luxury. Highlights include LG’s transparent OLED TVs and the second-generation Signature appliances, such as the 4-Door French-Door refrigerator with a transparent OLED door. Collaborations with brands like Molteni&C emphasize the blend of design and functionality.
In the evening section, a kinetic media chandelier, composed of 28 OLED panels, delivers synchronized visuals and lighting for an immersive experience.
Immersive entertainment
The Dive & Vibe zone features AI-powered sound systems like the 2025 XBoom speakers, which adjust sound and lighting to match the mood of the music.
In the Escape & Immerse zone, attendees explore personalized content options on LG TVs equipped with the α11 AI processor and webOS.
Sustainability
Throughout the exhibit, LG emphasizes its dedication to sustainability with symbolic installations such as the Energy Tree and Global Carbon Neutrality Tree. These elements underline LG’s environmental goals.
The LG booth at CES 2025 (Booth #15004, Las Vegas Convention Center) is open from Jan. 7 to 10. Visitors can explore how the company’s AI-driven solutions aim to enhance daily life while promoting sustainability.
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