Maya has launched its Financial Fitness (FINFIT) Program in Mandaluyong City to help school communities improve their everyday financial skills. The pilot sessions took place at Ilaya Barangka Integrated School and Highway Hills Integrated School, in partnership with the Department of Education (DepEd) and in line with this year’s Brigada Eskwela.
The sessions included teachers, school staff, parents, and students. They covered practical topics such as saving money using digital tools, using credit wisely, and avoiding scams. The program also focused on helping participants build financial habits and confidence that can support their households and long-term plans.
“Financial health goes beyond knowledge; it is about helping people feel more in control of their decisions, their resources, and their future,” said Toff Rada, head of Corporate Affairs at Maya. “By equipping teachers, parents, and school communities with the right tools, we are helping lay the foundation for a more financially empowered next generation.”
The program highlights the role of schools not only as learning spaces but also as community centers that influence families’ financial behaviors. Maya said it sees school communities as key to making financial wellness part of daily life.
The Mandaluyong launch is the first phase of Maya’s FINFIT initiative. The company said it supports DepEd’s push to build financially resilient learning environments and plans to expand the program to more schools, with a continued focus on empowering educators and students.
Get the latest before it trends. Follow Back End News on LinkedIn, Facebook, X, YouTube, and TikTok for updates and in-depth coverage across the tech and security landscape.

