Metrobank has rolled out “Moneygurado,” a financial mindfulness campaign and docuseries that uses real Filipino stories to explain how people manage, save, and think about money in everyday life.
Moneygurado combines the Filipino word manigurado, meaning “to make sure,” with “money” and sigurado, indicating the goal of helping Filipinos become more confident and secure in financial decisions. The project focuses on financial literacy, money management, and fraud awareness by grounding lessons in lived experiences instead of traditional financial tips.
The initiative comes as many Filipino households continue to face pressure from rising fuel costs, higher prices of goods, and ongoing economic uncertainty. It encourages a shift from reactive spending habits and bahala na thinking to more deliberate financial planning and decision-making.
“Moneygurado is about helping Filipinos become more intentional with their money by understanding the ‘why’ behind their decisions,” said Digs Dimagiba, chief marketing officer, Metrobank. “By starting with real stories that reflect everyday realities, we make these conversations more relatable, and ultimately more actionable.”
At the center of the campaign is a docuseries that highlights how Filipino cultural values shape financial behavior, including katatagan (resilience), hiya (shame), pakikisama (fellowship), and utang na loob (debt of gratitude). While these values strengthen social ties, they can also influence how people borrow, spend, and save in ways that may not always support long-term financial stability.
The first episode, “Kapit Lang: The Filipino Way of Surviving,” features entrepreneur Audrey Cruz, founder of OnlyPans Taqueria in Poblacion, Makati. Her business grew from a pandemic food delivery idea into a full restaurant before a fire forced her to rebuild from scratch. The episode highlights resilience, but also emphasizes the importance of preparation before crises happen.
Upcoming episodes include “Utang sa Pelikula: Self-Worth and Borrowing,” featuring filmmaker Jose Javier Reyes; “The Price of Hiya,” featuring historian Xiao Chua; and “Alkansya: The Filipino Art of Waiting,” featuring author Michelline Suarez.
“Real progress starts when people see themselves in the story,” Dimagiba said. “Moneygurado is designed to meet Filipinos where they are, acknowledging their realities and helping them move forward with practical, meaningful actions.”
Metrobank said additional episodes and learning materials will be released in the coming months through its Earnest platform at https://earnest.metrobank.com.ph/moneygurado, targeting students, families, and communities seeking practical financial education.