Carrying the theme “Explore the Possibilities,” technology firm Xiaomi kicks off its annual Mi Fan Festival (MFF) 2021 with a slew of activities and offers. Dubbed as a global shopping extravaganza, the fan fest begins on April 6 with special offers of over $147 million on Xiaomi’s official authorized channels.

Xiaomi is collaborating with more than 70 online platforms and 300 offline partners in 59 markets to bring the most innovative products to Mi Fans across the world. 

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Redmi Note 10 Pro Mi Fan Festival Special Edition

At this year’s Mi Fan Festival, Xiaomi is launching Redmi Note 10 Pro MFF Special (Limited) Edition with the slogan “Explore Infinite Possibilities,” which will serve as a unique MFF souvenir for Mi Fans. It comes in a package with a cosmic-inspired design box, a postcard featuring an image of Mi Bunny astronauts, and stickers.

The Gradient Bronze version of Redmi Note 10 Pro in a natural metallic luster color was selected for this year’s Mi Fan Festival, and the exclusive Mi Fan Festival 2021 icon will be printed on the back.

Google, Qualcomm

Other global brands Google and Qualcomm Technologies (Qualcomm) are taking part in the festival with the co-creation of posters for MFF 2021. The use of the unified visual symbol “&” is the key creative idea of the image and it symbolizes the close cooperation of Xiaomi and Google and of Xiaomi and Qualcomm. The posters also combine the “infinite” concept of the “Möbius ring” to convey that with Xiaomi, the companies strive to bring infinite possibilities to users’ lives. 

Xiaomi Global Mi Community

To celebrate MFF 2021, Xiaomi Global Mi Community officially launched the song “A Melody for Mi,” which was co-created in an online Mi Community by Mi Fans from 15 countries. Around 1000 Mi Fans participated in this songwriting project. Contributions from 30 Mi Fans were selected and used to compose the music and lyrics. The song expresses Mi Fans’ pursuit of a better life, centered on love, passion, innovation, vitality, and a smarter life for everyone. The song “A Melody for Mi” has been set as an official ringtone and uploaded to Mi Theme Store where users from all over the world can download it. The song will also be applied to the customer service hotline on-hold music. 

The first MFF was held on April 6, 2012 in Mainland China to celebrate its second founding anniversary. To show fans that it values their contributions to the growth of the brand, Xiaomi invited Mi Fans to celebrate its birthday together. Xiaomi decided to continue the tradition. Outside of Mainland China, MFF was first held in India and Indonesia in 2015, before being launched in European markets in 2018, when the first shopping carnival was held in Spain. This year will be the 10th annual MFF, and even more global markets will be joining to celebrate the occasion.