Nokia has unveiled its new logo ushering in a new era for the technology company at MWC 2023. Nokia’s refreshed look also signaled the introduction of its new strategies for the enterprise market.

Recognizing the increasing demand for network services for companies’ digital transformation, Nokia is expected to broaden its breadth of network and enterprise services.

“Our market-leading critical networking technology is increasingly needed by customers and partners in every industry,” said Pekka Lundmark, president and CEO of Nokia. “We see a future where networks go beyond connecting people and things. They’re adaptable, autonomous and consumable. They are networks that sense, think and act, and they maximize the opportunity of digitalization.”

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Nokia is positioning itself as a B2B technology innovation leader offering not only network services but also cloud.

Technology strategy

Nokia’s updated technology strategy details how networks will need to evolve to meet the demands of the metaverse era. 

As the world evolves to increasingly rely on connectivity, the network will become the underlying fabric of everything digital where network performance and consumability will have equal weight and importance. The qualities of traditional networking will be required to integrate with the flexibility and scalability of the cloud.

These networks that sense, think and act have the potential to bring the transformative power of networking to every industry. 

Nokia said it is well positioned to lead this transformation through its expansive best-of-breed portfolio and industry-leading disruptive research from Nokia Bell Labs.

The new brand asserts the value Nokia brings in networking expertise, technology leadership, pioneering innovation, and collaborative partnership. 

The company’s new logo is emblematic of an energized, dynamic, and modern Nokia, demonstrating its values and purpose. It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity, and accessibility.