Oracle’s next-generation sales automation application, Oracle Fusion Sales, aims to simplify sellers’ tasks to increase productivity. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI), Fusion Sales automatically provides sellers with quotes, proposals, and recommended steps.

Quoting a study by CRM analyst firm Beagle Research Group, Oracle said nearly one-third of sellers struggle to close deals and meet quotas. The study, “Does Your CRM Leave Money on the Table,” highlights the struggles that sellers face with customer churn and archaic sales processes. In turn, sellers have noted that they are open to greater automation and trust AI (artificial intelligence) to take on greater responsibilities, including qualifying leads (70%), identifying priority deals (60%), and tracking deal progress (80%).

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“Customers from the Philippines have been requesting greater automation of traditional CRM systems to eliminate the heavy-duty data entry. They trust AI to take on greater responsibilities to help sales close deals faster,” said Anna Tan, head of applications, Oracle Philippines. “Leveraging four decades of data and business process expertise, we are committed to creating the next era of CRM with our Oracle Fusion Sales offering, which helps eliminate manual steps in the B2B sales process to enable sellers to be more efficient.”

Oracle Fusion Sales features include Step-by-Step Guided Processes, Conversation Ready Opportunities, Automated Quotes and Proposals, Intelligent Content Recommendations, Digital Sales Rooms, and Advanced Revenue Intelligence

Part of Oracle Fusion Cloud Applications Suite, Oracle Fusion Cloud Customer Experience (CX) connects data across advertising, marketing, sales, and service to make every customer interaction matter. Going beyond traditional CRM, learn about how Oracle Advertising and CX help businesses improve customer experience and build brand loyalty.