Lazada, one of the region’s most popular e-commerce platform, kicks off this year’s 11.11 Shopping Festival with more than 350,000 brands and sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam joining its Biggest One-Day Sale. Thousands of new brands will also participate in Lazada’s highly anticipated shopping event for the first time this year.
Celebrating the eighth edition of its annual big show, Lazada is reinvigorating its 11.11 Shopping Festival with attractive promotions, exclusive deals, rewards, and exciting Shoppertainment content.
“This has been a pivotal year for many businesses, and 11.11 will be a new experience for many who have embarked on the eCommerce journey. These year-end mega shopping festivals will be opportunities for brands and sellers to acquire new customers and boost their sales performance,” said Chun Li, CEO, Lazada Group.
In the last six months, Lazada has seen a sharp increase in new brands including Isetan, Under Armour, Swatch and Castrol join LazMall to give their retail mix a digital overhaul, and more businesses from the F&B, hospitality, recreation, and personal service sectors adopting an omnichannel approach.
Adding to this year’s 11.11 celebrations, consumers will also be able to enjoy a little stardust from Lazada’s first regional brand ambassador, popular Korean superstar Lee Min Ho. He has joined the Lazada family to spread happiness with his encouraging personality and put a smile on fans’ faces as they shop for their favorite brands and products.
In support of over 150,000 local brands and sellers in our markets, Lazada extended stimulus packages offering cash funds to subsidize start-up costs and helped small-and-medium enterprises (SMEs) optimize cash flow by partnering with financial institutions. Being able to leverage Lazada’s technology and logistics infrastructure boosted the operational capabilities of local businesses from agri-farmers in Malaysia and the Philippines to artisanal craftsmen in Thailand and Vietnam, and helped them diversify their revenue source.
Lazada’s logistics network covers six countries across Southeast Asia and is ready to handle peak-time order volumes. This network, which includes over 15 warehouse facilities, over 400 sortation centers, and hubs and is supported by 45 logistics partners, is ready for volumes from domestic and cross-border sales of over 30 times the norm this 11.11 season. In addition, Lazada is expecting its logistics fleet to see a 25% increase in mileage fulfilling orders this 11.11, compared to last year.