Digital financial services firm PayMaya introduced an additional feature in its app — PlayMaya — intended to entice more mobile gamers to use the app and offer them a seamless gaming experience.

In an Accenture report, the value of the gaming industry is expected to reach $300 billion, and 400 million new gamers are expected to add to the existing 2.7 billion by the end of 2023. The industry also experienced exponential growth during the lockdowns caused by the COVID-19 pandemic.

With this backdrop, Philippine fintech firm PayMaya is offering exclusive access to exciting deals and cashback rewards for in-game purchases and soon, to over 290 digital gaming products, free mini-games to play, and curated content from favorite gaming personalities, all within the PayMaya app.

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Gamers and app users can just tap the “Play” button on the PayMaya app home screen to gain access to all features.

“PayMaya has always enabled the digital lifestyle of Filipinos through our fintech innovations,” said Heidi Garayblas, head of Growth Marketing Partnerships for PayMaya Philippines. “Earlier this year, we elevated the shopping experience of our customers with the PayMaya Mall. Now, millions of PayMaya users can gain instant access to an awesome, all-in-one gaming experience–filled with exclusive rewards, engaging games, and exciting content–just by pressing ‘Play’ on their PayMaya app.”

PayMaya also launched the PlayMaya tournament with a prize pool of P2 million per leg for games like “Mobile Legends: Bang Bang,” “Call of Duty Mobile,” and “PlayerUnknown’s Battlegrounds (PUBG) Mobile.” PayMaya is also giving away over P4 million worth of prizes to the participants. These include gadgets and cash prizes from partners, realme and Smart, which brings the PlayMaya Tournament’s prize pool to over P10 million.

The service is live now and gamers can start navigating the features, enjoy an introductory deal of 50% cashback for each transaction (terms and conditions apply), and join the tournament.