To serve more customers in and around Zamboanga City, PLDT and its wireless arm Smart Communications Inc. (Smart) recently opened its newest store at KCC Mall de Zamboanga. Serving as a one-stop-shop for the telco customers, this store features a customer-centric design and digital installations.

Customers can use the self-service InfoTouch machine, which allows them to view and print their bills, check their accounts, and request repairs and other services. The broadband visualizers will also provide subscribers with information on data usage, helping them decide which broadband plan will fit their needs for their home or business.

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“The newly launched physical store will cater to aftersales for Smart and select transactions for PLDT, as well as payments for individual and corporate accounts. Customers will also be able to apply for Smart Signature and PLDT Fibr plans, or purchase prepaid devices like PLDT Home WiFi, Smart Bro LTE Pocket WiFi, among others,” said Melissa Marie Cuadra, AVP for Smart Retail Operations.

These initiatives to expand PLDT and Smart’s retail footprint form part of PLDT’s sustained investments, which totaled some P286.3 billion from 2016 to 2020. PLDT and Smart are prepared to invest between P88 billion and P92 billion in capital expenditures in 2021.