Media Release

PLDT Enterprise’s new campaign salutes the Filipino entrepreneur

PLDT Enterprise’s new campaign titled “Ignite the Filipino Dream,” advocates for the success of micro, small and medium enterprises through the provision of products and services to boost business growth and success.

“It is truly an honor for us to put the spotlight on our micro, small and medium enterprise(MSME) clients as their successes have made a great impact on our economy. In fact, in just the first half of this year, we saw around 30,000 newly registered businesses every month,” said Mitch Locsin, FVP and head, PLDT SME.

According to the Department of Trade and Industry (DTI), MSMEs make up for about 99.5% of all businesses in the Philippines. In an endeavor to further boost the segment’s capabilities, PLDT Enterprise asserts its support for micro, small and medium enterprises through relevant and cost-efficient products and services.

“We are delighted to provide them with solutions that will help them to take their business dreams further,” Locsin asserted.

“We are proud partners of the MSMEs as we have seen how their innovative ideas have grown and enriched the lives of our countrymen. Our commitment to empowering small businesses remains unwavering and we have made it our mission to help them take that big leap and help them soar,” Jovy Hernandez, SVP and head, PLDT and Smart Enterprise Business Groups.

“Indeed, no dream is too big for the Filipino and no business is too small for the Philippines,” Hernandez adds.

With the said campaign, PLDT Enterprise gives tribute to our national heroes of old and modern heroes of our time: the homemaker turned spa owner, the self-taught chef who just opened his cafe, the dress shop owner still learning the ins and outs of the apparel industry, and all the many others who persist and bravely take risks to create a better life for their families and fellow countrymen.

MSMEs continue to provide opportunities to our skilled workers, inspiring others to do the same; and altogether they ignite the Filipino dream.