PLDT Global Corp. and Free Bee have teamed up with retail giant SM Supermalls to delight overseas Filipinos this holiday season.
The Dear SM Santa campaign is a digitized mailbox where kids and kids-at-heart can submit their Christmas wishes to Santa online. Offline participants may also submit their letter at SM Santa Mailbox Stations in participating SM malls.
Through this partnership, overseas Filipinos all around the world can also participate in the promo through a direct link from the Free Bee mobile app. By submitting a letter to SM Santa via Free Bee, overseas subscribers are also rewarded with a 3-minute premium call to their loved ones back home.
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Free Bee has become the go-to calling app for Filipinos living and working abroad. This ad-based solution delivers a two-minute free international call to the Philippines, even if the recipient is not connected to the internet or does not own a smartphone.
For longer, ad-free calls, users have the option to buy Premium Free Bee call plans at affordable rates from global retailers or via in-app and online purchases. These premium call plans are tailored to suit the needs of Filipinos abroad who need to maintain strong family ties from afar by enabling constant communication that is both reliable and affordable. Free Bee has also recently been recognized as Telecom Asia’s Most Innovative Voice Solution.
“We know how important it is for Filipinos to stay connected to their families back home, and to participate in family Christmas traditions even from afar. That is why, together with SM, we are happy to be able to extend the reach of the Dear SM Santa campaign to our global Filipinos while rewarding them with more minutes to call their loved ones this holiday season,” said Albert Villa-Real, chief commercial officer at PLDT Global.
“This partnership with PLDT Global and Free Bee enables us to reach more Filipinos around the world. We believe that overseas Filipino workers are our modern-day heroes, and this is a chance for us to give them something that would make their Christmas more meaningful,” said JonJon San Agustin, SVP for Marketing, SM Supermalls.