PLDT’s iconic TV ad, “Suportahan Ta Ka,” finds a heartfelt sequel in a real-life story emphasizing the power of parental support amid career choices for young adults.
The message of open and loving communication, synonymous with PLDT, reemerges in its 95th-anniversary campaign, resurrecting the beloved tagline from the 2000s TV ad.
In the original commercial, show biz personality Christian Vasquez portrayed a young medical student seeking his father’s approval to shift from medicine to Fine Arts. His dad’s response, “Kung saan ka masaya ti, suportahan ta ka (Whatever makes you happy, I’ll support you),” resonated widely.
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Fast forward 22 years, Christian returns with a genuine sequel. Now a father of two, he faces a similar situation with his eldest son, Jason. In PLDT’s anniversary video, Christian shares their real-life narrative.
The video unfolds with Jason, Christian’s son, juggling preparation for the engineering board exam alongside his job in IT. Stressed and fatigued, Jason confesses his reluctance to sit for the exam in an emotional online call with his father, Christian.
Initially pushing for Jason to pursue engineering, Christian recalls his past and realizes the importance of backing his son’s dreams, echoing the same support he received years ago.
Ultimately, Christian’s support surfaces as he tells Jason, “Palangga ta ka (I love you),” signifying unwavering love and endorsement for his son’s decision.
The video sums up the essence of meaningful communication and parental support. PLDT’s campaign resonates across generations, emphasizing the significance of connections, even amid disagreements. Love triumphs, enabling impactful connections through the brand’s commitment to fostering understanding and compassion within families.
Celebrating its 95th anniversary, PLDT hopes to reinforce this powerful message, underscoring the vital role of love, respect, and empathy in familial connections.