POCO, a brand catering to a new generation of tech enthusiasts, has emerged as a dominant force in the global consumer technology market. Operating independently from Xiaomi Corp., POCO has expanded its reach, penetrating over 35 international markets within three years.

The Filipino smartphone market is known for its brand loyalty, posing a challenge for newcomers to establish trust and cultivate a loyal fanbase. POCO, however, seized this opportunity to win over Filipino consumers by catering to their specific needs and desires in a smartphone.

To bolster its presence in the Philippines, POCO formed strategic partnerships with local retailers and e-commerce platforms, increasing accessibility and visibility among the wider Filipino audience. POCO’s smartphones offer an array of competitively priced options, appealing to budget-conscious customers who seek high-end features.

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POCO leaves no stone unturned when it comes to delivering high-quality products that align with the latest technological trends and meet the needs of smartphone users. Ng highlighted the brand’s rigorous approach, including extensive market research, analysis of market data, and collaboration with industry experts and partners to gather valuable feedback and insights.

“Our user-centric approach at POCO entails involving our community in the design and development of our products,” Angus Ng, head of Marketing at POCO, said during the launch of the POCO F5 series in Manila.

POCO F5 Series

This commitment to excellence shines through in every flagship series released by POCO. The recently launched POCO F5 Series serves as a testament to this dedication, boasting speed and powerful charging capabilities. Equipped with cutting-edge Snapdragon processors, AMOLED displays with high refresh rates, and sizable battery capacities, both the F5 and F5 Pro redefine what it means to be a top-of-the-line smartphone.

“The POCO F5 Series sets itself apart from previous POCO products and other smartphone brands in the market by introducing innovative and exciting new features,” Ng said. He emphasized that this series is not only ideal for gaming enthusiasts due to its power and speed but also excels as a superior camera phone, thanks to its advanced imaging capabilities.

“We have made significant improvements to design and build quality, ensuring that our smartphones not only deliver exceptional performance but also exude a premium look and feel,” Ng said.