Audio equipment firm Poly recognizes the shift of the current office setup from onsite to hybrid. As offices regulate the number of employees going to work, communication will be crucial — and of utmost importance — to ensure seamless business operations.
Quoting Willis Tower Watson’s recent 2021 Employee Experience survey, Poly said it found that 90% of APAC employers are prioritizing enhancing the employee experience over the next three years. The infrastructure will be more collaborative in nature to complement the adoption of asynchronous work practices to ensure that business outcomes are met.
Technology is playing a significant part in this shift and Poly ensures that its products and services will help the workforce adapt to this setup.
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A survey by Juniper Networks noted that 95% of respondents said their companies’ daily operations, products, and services would benefit from implementing AI technologies.
“Organizations are increasingly leveraging AI and data analytics to prepare for this new normal hybrid,” said Samir Sayed
managing director, Asean and Korea, Poly. “The purpose is to get detailed insights of some of the key areas like preferred mode of communication —is it voice or video, chat or email — and also the employees’ preferred platform — is it is Google Meet, Zoom, or Microsoft Teams.”
The office will remain but employees will soon adapt the “work-from-anywhere setup.” Offices will include the company’s office, home, cafe, or maybe even in a vacation house.
“There will be a growing adoption of the office on-demand approach to help businesses effectively add on workspaces as needed,” Poly said. “Companies will start redefining workforce roles and determine which functions are best suited to be based in central business district (CBD) areas, and who can work either remotely or in satellite offices in regional cities or districts.”
Poly saw that enterprise communication will no longer be just about devices but also about the business infrastructure connecting people, spaces, and technology.
“Offices will become collaboration hubs, serving as a place for teams to gather to brainstorm in small groups, host client meetings, celebrate milestones, and work on joint projects,” Poly said. “They will also serve as a central hub for community socialization that will help provide a culture that cannot be replicated via remote working.”
Amid all these, Poly’s products are designed to meet all these needs and ensure that the shift will be conducive both to employers and employees.
According to Poly, companies’ technology investments and collaboration strategies will focus on improving employees’ working experience both remotely and on-site. Users are expecting technology to be easy to use to minimize the disruption that may hamper productivity and collaboration so that they can spend more time getting real work done instead of figuring out how the tools work.
With limitations around business travels and in-person meetings, video conferencing is now the norm for collaboration. This also led to a new usage model of videos such as telemedicine, hybrid events, virtual property viewing, and educational courses via videos. As such, more and more organizations are adopting a no-compromise attitude to ensure the highest quality video solutions are used for high-level productivity, resilience, and customer experience.
This will drive an increased demand for pro-grade technology and collaboration tools that are geared to drive better user experiences. ReportLinker is already forecasting that the Asia Pacific Video Conferencing Market will grow at a CAGR of 17.8% within 2021-2027. This is a prime opportunity for collaboration vendors that are platform-agnostic to thrive, as they enable office collaborators to use the same infrastructure in the conference room as they have grown accustomed to using from their home offices.
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