Puppet, the industry standard for infrastructure automation, announced a new competency-based global channel partner program for the company’s almost-200 worldwide channel partners that operate across 35 countries.

The new channel partner program will be competency-based, empowering more partners to act on behalf of Puppet to meet the needs of their shared customers. Puppet, in turn, will be able to leverage partnerships with unique competencies or specializations to extend its sales, engineering, and services teams. Through the competency-based approach, channel partners are encouraged to achieve competencies that align with their unique value propositions and dovetail with their customers’ needs.

Puppet is expanding its partner ecosystem and extending program benefits to even more partners by altering its pricing structure and by making it easier for resellers to onboard and maintain an active status year over year.

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“With our new competency-based program, we are well-equipped to expand our capabilities and meet channel partners with the insights and options they want and need,” said Paul Heywood, chief revenue officer, Puppet. “Puppet’s ideal channel partner truly understands the needs of our customers and has the technical expertise to act as their trusted advisor. We’re excited to set a strong foundation for the channel and offer new products in the coming year.”

“In the Asia Pacific region, we are seeing a huge rise in interest around Puppet as our infrastructure automation technology plays a larger role in ensuring compliance and security of companies’ hybrid infrastructure — these are major government and boardroom topics alike,” said Rachel Lew, Senior Director, APAC, Puppet. “We have a huge opportunity to get more channel partners for Puppet to help us accelerate our growth opportunity in the regions both in our current market strongholds like Australia and Singapore and growing regional markets like Malaysia and Thailand. This motion and innovation allow us to manage and build major revenue in the region.”

As enterprises increasingly digitize their operations and adopt hybrid, multi-cloud strategies, they also introduce the potential for vulnerability and complexity into their IT infrastructure. Puppet and its channel partners help organizations prioritize the security and compliance of their ever-evolving IT real estate, safeguarding critical infrastructure and applications.

Puppet will continue to invest in its various channel initiatives, including the upcoming launch of its new partner portal, co-marketing technology, and Puppet’s learning management system. Puppet’s partner kickoff is slated for the first half of 2022.