To empower shopping malls with real-time sales data for improved customer loyalty, Aimazing, the preferred retail data platform for mall management, today announced a strategic partnership with HyperQB, a customer loyalty and engagement super-app for property and malls in Malaysia. Aimazing and HyperQB have integrated their solutions to provide a complete mall intelligence and first-of-its-kind loyalty solution in the form of a mall super-app for Malaysia and the region.

Within the current retail market, malls do not have real-time sales data to inform business decisions, due to the technical difficulties involved in their collection processes. With an all-in-one integrated retail data and loyalty platform, the retail industry can look forward to infrastructure and solutions that can help supercharge their business operations and omni-channel strategies. The mall super-app will provide an avenue for retailers to deliver a seamless retail experience for both shoppers and tenants, and thrive as the mall of the future.

“In a post-pandemic world, it is increasingly important for malls to adapt and understand the importance of an insights-driven omnichannel approach,” said Jun Ting, CEO, Aimazing.

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The strategic partnership with HyperQB allows Aimazing to deliver a mobile solution that is easily accessible, allowing retail malls to achieve more omnichannel personalization to power their marketing and loyalty efforts. Ultimately, malls can look forward to having the infrastructure that allows them to have the same data-driven ability similar to e-commerce marketplaces, where every consumer’s purchasing journey is taken into context when crafting marketing campaigns.

Dashboard

Retailers will be able to use the dashboard to see foot traffic data and customize new retail strategies in real-time according to their customers’ journey. Aimazing allows malls to glean these data insights via a simple 5-minute plug-and-play solution, without the need for POS integration.

“Omni-channel is here to stay, and the key for retailers and mall operators alike is in seeing how and where we can enable this. We need to think about what to put into place now to win-win-win long term with data and a collaborative partnership,” said Darren Chin, country head of Malaysia at Aimazing.