Salesforce, the global leader in CRM, has announced its inaugural Asean Developer Challenge, aimed at uncovering Salesforce developer talent in the region. Running from Sept. 1 to Oct. 27, 2021, the program is open to anyone interested in building powerful Enterprise Apps on the Salesforce platform or becoming part of Salesforce’s developer community, regardless of skill or experience.

“Business as a platform for change and the democratization of digital skills are two important trends shaping our lives today,” said Sujith Abraham, SVP and GM, Asean, Salesforce. “The Asean Developer Challenge is testament to how we are empowering anyone — whether they are a technically trained or novice developer — to effect change by building innovative enterprise apps. As long as they have a great idea, we want to help them bring it to life.”

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To help developers prepare for the challenge, the program will guide them through a series of three online courses hosted on Trailhead, covering topics such as Salesforce basics and business automation. Upon completion of all courses, all participants will be rewarded with a Salesforce certification voucher worth $200.

Armed with their newfound skills, participants will then be challenged to build apps for the Salesforce platform. They will be given an opportunity to present at a Demo Day in October, hosted by Salesforce and attended by Salesforce customers and partners. All developers who attend the Demo Day will also receive an additional $400 certification voucher and have their achievements recognized on Salesforce’s Developer Blog.