MPL x Samsungesports

Samsung taps mobile gaming market through partnership with Moonton

Samsung Philippines is officially taking the lead to expand its local esports initiatives by sponsoring the upcoming Mobile Legends: Bang Bang Professional League in the Philippines starting Feb. 18, 2022.

The new season will bring more challenges to gamers nationwide while featuring well-known esports players like Bren Esports, ECHO, Smart Omega, Nexplay EVOS, TNC Pro, RSG Philippines, ONIC PH, and the defending champion Blacklist International.

Quoting a study by the Global Web Index, Samsung Philippines said mobile gaming apps registered the highest growth usage in the Philippines at the height of the COVID-19 pandemic because of the government-imposed lockdowns. In addition, 98% of Filipinos aged 16 to 64 own a smartphone and from these users, 72% are into mobile gaming. From these gaming apps, Mobile Legends: Bang Bang took the top spot based on active users.

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With the growing popularity of mobile gaming, Samsung Philippines has partnered with international gaming developer, Moonton Games to strengthen its presence in the gaming scene, further solidifying the role of its products to gamers and streamers in the country. Samsung has already begun to tap the gaming community with its Galaxy A Series, positioning it as the best affordable mobile gaming phone for all.

Samsung and Moonton Games partnership will support all Mobile Legends: Bang Bang initiatives aimed at connecting Gen Z and millennial gamers nationwide.