From left: Rhomel Marcojos, head of Operator Channel, IT and Mobile, Samsung; Angela Chua, operator account manager, IT and Mobile, Samsung; Alex Park, Business Unit adviser for IT and Mobile, Samsung; Kevin Lee, president, Samsung Philippines; Eric Alberto, executive vice president and chief revenue officer, PLDT-Smart; Oscar Reyes Jr., senior vice president and head of Consumer Business Market Development, PLDT-Smart; Andrew Santos, first vice president and head of Consumer Marketing, PLDT-Smart; and Carlo Endaya, vice president for Prepaid Marketing, Smart.

PLDT wireless unit Smart Communications (Smart) has tied up with Samsung Philippines to encourage more mobile phone users to upgrade to LTE.

Under the partnership, Samsung will be offering its Samsung Galaxy J2 Core smartphone at a discounted price of P4,990, exclusive to Smart customers.

“This partnership between Samsung and Smart is all about bringing your favorite social media services to mobile devices, at a price point that’s affordable to consumers. So, you have two leading brands in the telco space coming together to offer a great deal and encourage more Filipinos to switch to LTE,” said Kevin Lee, president of Samsung Philippines.

“In line with our ‘LTE Smartphone for All’ program, our partnership with Samsung is hinged on three pillars: amazing savings, amazing data freebies, and amazing data speeds for our mobile phone customers,” said Andrew Santos, first vice president and head of Consumer Marketing at PLDT and Smart.

Powered by Android Oreo (Go edition), the Samsung Galaxy J2 Core offers a disruption-free and efficient smartphone experience. Aside from longer battery power, this smartphone also has a 5.0” qHD display which lets users have a better video viewing experience. More than that, this LTE smartphone from Samsung also gives customers more free storage so that they can have more space to save photos and files on their phones.

In the market, it was originally sold at P5,990. But, but the partnership slashed the price to P4,990. Aside from getting a P1000-discount, Samsung Galaxy J2 Core customers will also enjoy the benefits of having a Smart SIM, with which mobile prepaid users can enjoy up to 2GB of data upon activation, plus data rewards for one full year.

As of end-September, Smart has a total count of almost 14,400 LTE base stations across the country. This shows the network’s expanded LTE coverage and also lays the ground for LTE-A, which can provide even greater capacity and speeds to users with LTE-compatible smartphones.