Son Ye-jin Smart CommunicationsTelecommunications

Smart taps South Korean star Son Ye-jin for postpaid plans campaign

Accomplished. Elegant. Articulate. South Korean actress and star of the recent hit TV drama series “Crash Landing on You” Son Ye-jin embodies everything that Smart Signature stands for. After so much anticipation, Smart Communications Inc.(Smart) officially unveils its latest postpaid campaign featuring Ye-jin.

After Smart launched its “Smart Ako” campaign with South Korean actor Hyun Bin, it was almost a given that Son Ye-jin would star in one of telco’s campaigns.

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“Son Ye Jin’s appeal is undeniable among Filipinos who have been swept by the Korean wave, and we are thrilled to fulfill their wish,” said Jane Basas, Senior Vice President and Head of Consumer Wireless Business, Smart, in a media release. “This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest K-dramas, stream K-Pop hits, and stay updated on their K-idols online.”

“I wanted to go to the Philippines and shoot,” said Son Ye-jin in a prerecorded Q&A. “The fans who loved the drama sent me so many messages of support on social media. It’s just so sad that I could not come to see all the fans in person but I’m always very thankful and happy to be able to meet them in this way.”

Son Ye-jin is one of South Korea’s top celebrities with several Baeksang (the country’s most prestigious entertainment award-giving body) acting awards tucked under her belt. She is also a favorite lead in many romantic TV series. In 2018, she starred in the film “The Negotiation” opposite Hyun Bin.

5G technology

The latest video ad mirrors the promise of a 5G technology experience, which Smart launched a few days prior to the big “Riveal.” Son Ye-jin in a Ducati navigating city streets at unbelievable speed.

“Son Ye-jin is the perfect ambassador for us as Smart simplifies your postpaid experience so you can make your mark,” said Shing Dimagiba, Postpaid Marketing-Category Head, Smart. “To keep us on this track, we have designed our Smart Signature plans prioritizing experience and elevated lifestyle.”

Dimagiba said postpaid subscribers under the Smart Signature plans will get first dibs at the initial rollout of the company’s commercial 5G services.

“We can’t wait to unleash 5G’s full potential for our subscribers and we promise Smart Signature customers that they will have front seats in this inevitable shift,” Dimagiba said. “As we deploy more 5G sites, we continue to reinforce our 4G LTE network, which is still the fastest mobile data network in the Philippines is recognized by third-party analytics firms like Ookla and OpenSignal.”

Smart Signature caters to different lifestyles by offering SIM-Only or Device Plans that come in S, M, L, and XL. Each plan features generous data inclusions starting at 5 GB for only P999 per month to up to 60 GB for only P2,999 per month, so customers can go from virtual work meetings to stream the latest K-dramas on their phone with ease.

Smart Signature also delivers an elevated lifestyle for loyal customers, who can enjoy perks and rewards through points earned via MVP Rewards, among other unique experiences and privileges awaiting subscribers throughout the year.