Global cybersecurity Kaspersky’s latest report finds a heightened awareness of digital privacy among online users. However, users have yet to translate that awareness into action.

The report titled “Making Sense of Our Place in the Digital Reputation Economy” discovered social media users in Southeast Asia (SEA) know what information can be shared online and what should be kept off-limits.

Financial information, such as credit or debit card details, tops the list with 76% of 861 respondents in the region confirming their intent to keep their money-related data away from the internet.

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The sentiment is highest among Baby Boomers (85%), followed by Gen X (81%), and Millennials (75%). Gen Z, the youngest generation, logs the lowest percentage with only 68% opting not to store their financial credentials online.

Social network

Southeast Asians on social networking platforms also prefer not to share on their account their personally identifiable information or PII (69%), information about their immediate family (64%), about their whereabouts (54%), and about their jobs (47%).

Kaspersky said when it comes to the group of people they want to keep these data away from, respondents from SEA almost unanimously revealed that it would be worrisome if these particular data will be seen or stolen by cybercriminals (73%) and random strangers online (61%).

“This health crisis accelerated Southeast Asia’s cashless drive at a rapid pace, parallel to the offline-to-online shift of most activities in the region since last year. It is a welcome insight that users here are now thinking thoroughly about the data they share and don’t share online. Most also know now that cybercriminals and the general online public should never get their hands on such information. Awareness, however, does not necessarily equate to action,” said Chris Connell, managing director for Asia Pacific at Kaspersky.

While most (71%) of the respondents from SEA use passwords to protect their laptop or mobile phones, just 5 in 10 (54%) check and change the privacy settings of devices, apps, or services they use and only 4 in 10 (47%) avoid illegal or pirated software and applications.

Internet security

The same survey, conducted just last November 2020, also unmasked that only half (53%) of the respondents from the region have installed internet security software on their devices.

Kaspersky experts suggest the following steps to keep financial data and personal information safe online.

Be careful about what you share on social media

Posting too much information on social media can make it easier for cybercriminals to piece together information about you. To maximize your online privacy, it is a good idea to:

• Avoid publicizing your movements such as upcoming travel plans, as this alerts people that you will be away from your home during this time.
• Avoid disclosing too much information such as your date of birth or workplace in any About Us or bio section of a social media profile. Avoid posting your home address or phone number in any public forum.
• Check to see whether the social media platform you are using adds location data to your posts and if it does, turn this setting off. Most of the time, it is not necessary to share your location publicly.
• Avoid the fun quizzes which occasionally do the rounds on social media. Often these can ask questions such as your favorite pet or where you went to school. These types of questions are often used as security questions, so making these answers public could make it easier for hackers to break into your online accounts.
• Be wary of giveaways and contests. Many are legitimate but some are scams in disguise. By sharing them on social media, you could unknowingly spread malware or trick people into giving away their sensitive data.

Secure your mobile devices

• Make sure you have a passcode not easily guessed to access your phone is a basic step. Being sure to download apps and games only from legitimate app stores is another.
• Don’t jailbreak or root your phone – that can give hackers a way to overwrite your settings and install their own malicious software.
• Consider downloading an app that can allow you to delete all the data on your phone remotely so that if your phone is stolen, you can delete your information easily.
• Stay up to date with any software updates and be careful about clicking on links online, in the same way, you would on a laptop or desktop.
• A combined solution of security products and practical steps can minimize the threats and keep your data safe online.
• Reliable security solutions for comprehensive protection from a wide range of threats – such as Kaspersky Security Cloud and Kaspersky Internet Security, coupled with the use of Kaspersky Password Manager to sa