Survey: 55% of tech CEOs unprepared for economic cost of COVID-19

As of March 2020, 55% of tech CEOs had not begun preparing for an economic downturn, according to a recent survey by Gartner Inc. With technology companies globally now facing the economic impacts of the COVID-19 pandemic, measuring cash burn rate over time can help tech CEOs calculate a company’s financial runway and assess its ability to survive the current recession.

“Gartner’s 2020 Tech CEO Survey” was conducted online between December 2019 and February 2020, as the initial wave of COVID-19 cases was being reported across the world but before it was declared a global pandemic on March 11, 2020. The survey was conducted among 285 respondents in North America, Western Europe, and the Asia Pacific with the title of CEO or equivalent, at organizations operating in the high-tech industry with an anticipated annual revenue for 2019 of up to $250 million.

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“While the survey found that 43% of tech CEOs were worried about an economic recession impacting their revenue growth in the next 12 months, many delayed taking action to prepare for this eventuality,” said Patrick Stakenas, senior research director at Gartner. “As funding and available capital become scarcer in the weeks and months ahead, even after the COVID-19 outbreak slows down, tech companies will have to survive off existing customers and cash in the bank while the current market persists.”

As current economics continue to threaten short- and long-term revenue for companies worldwide, tech CEOs must take two immediate actions to calculate financial runway and determine a strategy for survival.

Cash burn rate

The majority of tech CEOs track revenue growth and profitability, yet only a portion currently measures the cash burn rate. This lack of focus on the cash burn rate has led to severe cash flow problems for companies during the COVID-19 pandemic and resulting economic downturn.

The cash burn rate is calculated by adding all operating expenses – including salaries, rent, and overhead—– to obtain gross cash burn, and all payments from customers to obtain net cash burn. These measures total companywide cost impacts and cash usage.


If a company has less than three months of cash runway, chances of financial survival are slim. For those with three to six months of cash, survival will require drastic cost-cutting, acquisition of additional capital, or a sale of the company. If the company has more than six months of cash available, tech CEOs should take immediate action to extend this out to at least 18 months to ensure both long-term survival and opportunities to further fund the company.

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