Enterprise tech news and intelligence in the Philippines
DoubleVerify (DV), a software platform for digital media measurement, has partnered with Roblox to expand its coverage of gaming advertisements. The collaboration allows DV to offer tools that help brands…
The increasing role of artificial intelligence (AI) in digital advertising has created opportunities and challenges for brands, especially in combating ad fraud. DoubleVerify’s Global Insights: 2024 APAC Report reveals that…
Mobile security company Appdome emphasizes the growing concern in the digital advertising landscape caused by ad fraud. While many people assume it is a singular issue, ad fraud actually comes…
The 2024 Trends Report from DoubleVerify identifies GenAI as a major contributor to the escalation of ad fraud worldwide.
By Chad Kinlay, Chief Marketing Officer, Trafficguard 2021 saw an upsurge of digital advertising spending and with it another uphill struggle against opportunistic fraudsters. Yet with preventive measures in place,…