YouTube drives higher returns than other channels
A study conducted by market research firm Nielsen for Google, which involved a meta-analysis of mixed media modeling (MMM) data, shows the growing influence of YouTube as a dominant platform…
Samsung Electronics clinches Asia’s top brand for 9th year
Samsung Electronics has been named the best brand in Asia in 2020 for the ninth year in a row, according to results from “Asia’s Top 1000 Brands” annual survey conducted…