Banking on its strength in the display space, multinational electronics company TCL Corp. enters the smartphone market with TCL PLEX, which features the brand’s display optimization and camera technology.

To distinguish itself from the plethora of smartphone brands in the market, TCL equipped TCL PLEX with a dedicated display engine paired with TCL NXTVISION, the brand’s color accuracy technology it uses in monitors and screens.

“We don’t feel we are late into the market with TCL PLEX,” said Rudolph Santos, country head, TCL Mobile Philippines. “We needed to understand the market so we can implement our strategies moving forward.”

Have you read “IDC: Worldwide smartphone shipments grow 0.8% in Q3 2019“?

TCL PLEX’s screen is intensified with a 6-axis color enhancement for sharp images. The edges are hone with 2Dedge enhancement and visual contrasts without overexposing the images. With a standard dynamic range (SDR) to high dynamic range (HDR) display real-time conversion, the newest device offers HDR-like video enhancement with increased contrast, amplified color, brighter highlights, and darker shadows

The new smartphone has a triple camera setup wherein the main camera uses a 48MP ultra-high Sony sensor with 4K recording function and a separate dedicated video camera. A 16MP super-wide-angle camera can capture four times the content in a single shot. The camera phone also features 960fps super slow-motion high-definition videos. The front-facing camera is 24MP with a 4-in-1 big pixel technology.

The smartphone has a built-in “super Bluetooth,” which means the phone can connect four other devices like speakers at the same time regardless of the brand.

• Specifications:
  6.53-inch FHD+ (2340 x 1080) Dotch display
• Qualcomm Snapdragon 675 2.0GHz octa-core
• Adreno 612 GPU
• 6GB RAM
• 128GB storage
• Bluetooth 5.0
• 3.5mm audio port
• 3,820mAh battery

TCL PLEX will be available on Nov. 15 and carries a price tag of P15,990. A certain number of customers will also get a free 24-inch TCL TV upon purchase.