TCL Electronics has renewed its partnership with actress Kathryn Bernardo, marking their third year of collaboration. The contract signing event took place on Jan. 23 at Studio Simula, attended by TCL executives and Bernardo’s representatives.
“We are excited to celebrate Kathryn’s third year with TCL and the continued strength of our partnership,” Joseph Cernitchez, brand manager, TCL Philippines, said in a statement. “Her authenticity and ability to connect with our consumers have made a significant impact in our campaigns, effectively communicating our ‘Inspire Greatness’ message over the past two years.”
Bernardo shared her gratitude for the continued partnership, highlighting how TCL’s products have been part of her daily life.
“I absolutely love using my TCL QLED PRO TV. It allows me to easily stream my favorite shows and movies, making it the perfect escape from my busy schedule. I can also enjoy family time and organize movie nights, which I cherish,” she said.
TCL has announced that Bernardo will continue to be the face of its marketing campaigns for televisions, washing machines, air conditioners, and refrigerators. As the company marks its 25th anniversary, it aims to introduce new home solutions designed for efficiency and sustainability.
“2025 is an exciting year for TCL, and we are very happy to continue our partnership with Kathryn. As we all know, she’s truly a perfect match for TCL. A perfect embodiment of what ‘Inspire Greatness’ is about. Expect more breakthroughs and innovations that TCL will offer in the next coming campaigns,” said Cernitchez.
“Celebrating TCL’s 25th year in the Philippines adds even more significance to this journey, as we reflect on our growth and successes together,” she said.