TeamAsia just launched what it calls a “proprietary strategic marketing approach” that is hoped to meet brands’ constantly changing communications needs. In a virtual launch, Bea Lim, managing director of TeamAsia and Monette Iturralde-Hamlin, founder and president of TeamAsia, introduced TeamAsia Integrated Marketing Experience.
“Staying connected now requires a more involved and experiential form of communication with consumers, and that’s what IME is all about. Our approach creates a more equal relationship between brands and consumers and uses multiple channels to deliver a brand’s message to the right people at the right time,” Lim said.
The marketing agency hopes to provide “meaningful connections” amid the limitations brought about by the quarantines and lockdowns the government imposed.
“In TeamAsia’s 28 years in the marketing and communications industry, we have always recognized the value of meaningful connections between brands and their audiences. This holds true especially now, and we remain committed to taking brands and their audiences to the next level experience and building these connections through our Integrated Marketing Experience approach,” said Monette Iturralde-Hamlin, founder and president of TeamAsia.
IME explores different channels whichever it sees fit for their clients with the aim of bridging the brand’s message and the consumers.
TeamAsia also trademarked and launched a roster of new projects, apart from IME, that leverage technology and utilize various digital platforms to take brands and their audiences to the next level of experience.
The Red Circle, TeamAsia’s online publication, will provide readers with news and lifestyle content. The agency also announced the second season of its very own podcast, “B2B: Breakfast to Business.” Season 2 will focus on “engaging and thought-provoking” morning conversations about the stories and issues relevant in these times.
Taking on the challenge of bringing offline experiences online, TeamAsia presented the Virtual Arena and TeamAsia Training Online. The Virtual Arena brings events and activations online.
TeamAsia Training Online provides upskilling sessions by industry experts for professional success, especially on effective communication and strategic leadership.
TeamAsia also announced the 12th year of My Dream in a Shoebox (MDIAS), the annual education campaign that equips underprivileged Filipino children with school supplies. Because the incoming school year calls for a different set-up, MDIAS has aligned its campaign to address the needs of students for SY 2020-2021. Aside from school supplies and old shoeboxes, MDIAS will also be accepting donations for transistor radios and old gadgets that can help students navigate through the new educational landscape.