Truelogic, a Philippine-based digital marketing firm, has rolled out a new service to help brands stay visible as AI-generated answers become more common in Google Search.

Google’s AI Overviews are now showing up in more search results. According to Truelogic’s study, “Navigating Google’s AI-Enhanced Search,” AI answers appeared in 13% of searches in March 2025, up from 6.5% in January. Some platforms say as many as 8 in 10 informational searches now include AI-generated summaries.

“If you’re a bank, a school, a retailer, or a real estate brand, and your customers search online before making decisions, this shift in Google’s search can directly impact your visibility and leads,” said Bernard San Juan III, managing partner at Truelogic. “AI-generated answers are changing how people search and what they click. To stay competitive, your brand needs to show up in those answers.”

Truelogic’s analysis of top Philippine brand websites found that trusted, well-known sources tend to rank higher in AI answers. Detailed, mobile-friendly content also performs better than brief or outdated pages. Being mentioned by credible sources matters more than simply building many backlinks.

“Forget old SEO hacks,” said Timothy Uichico, head of Search and Analytics at Truelogic. “Google’s AI rewards quality. Brands need to be fast, helpful, and trustworthy; that’s what our new service is built to deliver.”

The new AI Search Optimization Service includes an AI Visibility Check, content upgrades, performance improvements, and authority-building strategies. The goal is to help brands adapt to changes in online search behavior and improve their chances of being featured in AI-generated summaries.

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