Pinterest, the visual inspiration platform, tapped Tyroo, a leading ad tech company, to enable advertising placements in countries where the former is not currently serving ads.
Through this partnership, brands based in Asia can seamlessly advertise to Pinterest users in North America, EMEA, Latin America, and the Asia Pacific (APAC) region. Brands and agencies will receive dedicated account management, verticalized best practices and education, and finance management as well as streamlined processes facilitated by the Tyroo platform.
“With Tyroo’s specialized arm for commerce-based advertising, our partnership with Pinterest will benefit leading brands, across a range of consumer categories, and agencies,” said Siddharth Puri, CEO, Tyroo Technologies.
Tyroo is an ad-tech platform that helps brands scale their business by building depth across advertising channels, formats, audiences, and data with our no-code, low-code solutions. Tyroo’s data-driven and partner-focused solutions have helped organizations drive impact across regions. Headquartered in Singapore, Tyroo has regional offices throughout the Asia Pacific region.
More than 460 million people visit Pinterest each month to discover products and services for their wardrobe, for their new home, for their next holiday, and much more. Advertisers want to be discovered during these planning moments and there is a natural alignment with users who are actually seeking brands to inspire their next purchase. On Pinterest, advertisers can reach the consumers they care about and drive them from discovery to decision to do — all in a more positive place online.
“Pinterest uniquely connects advertisers with consumers across the funnel who come to the platform with intent and when they’re most open to discovering brands,” said Bill Watkins, chief revenue officer, Pinterest. “We will ultimately have the opportunity to deliver more compelling brand content for our users to take action on,”