Xiaomi MIUI ThemeBusiness Features

Xiaomi showcases MIUI themes designers of branding competition

Xiaomi, a global consumer electronics and smart manufacturing company, will be showing the designs for its annual Xiaomi International Theme Competition.

Now in its second year, the 2023 Xiaomi International Theme Competition, presented by Xiaomi’s International Internet Business Department (IIB), carries the slogan “Global Expressions, Local Inspirations.” It hopes to generate more themes incorporating local designs and motifs for Xiaomi users worldwide.

“Localization has always been one of our core principles throughout our global expansion. At IIB, we believe that the best approach to providing top-quality internet services to our users is to get close to them, understand them, and truly connect with them,” said Chan Liu, GM, International Internet Business Department, Xiaomi.

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The International Theme Competition is a key branding campaign for Xiaomi’s international internet business, which conveys its commitment to building a customized, enjoyable MIUI for everyone.

MIUI theme content creation for all

“We see designers as the most valuable partners regarding theme content creation. It is their contribution that makes our Themes app one of the most popular MIUI apps for millions of users,” said Charlie Cheng, head of Core Applications, IIB, Xiaomi.

Xiaomi made the design process easier than before by introducing new and easy-to-use design tools. 

“No matter where you come from, what language you speak, what job you do, or if you have professional design experience, with passion and creativity, you have a chance to be a star in theme design,” Cheng said.

Along with the announcement of the competition, Xiaomi’s IIB also released a series of videos to highlight the talents of the designers behind its popular Themes feature.

Each of the four short videos tells the story of a Xiaomi Themes designer. 

  • Manolo, from Italy, is a freelancer who created a single black-and-white theme that was downloaded more than 20 million times. 
  • Matiba, a Colombian artist, embraced her traditional culture by painting colorful smartphone wallpapers for Barranquilla’s Carnival in collaboration with Xiaomi. 
  • Piyush started off as a regular Xiaomi Fan making amazing themes in his free time and has now turned his passion into a career in Xiaomi’s India office. 
  • Lu Zhiru, from one of Xiaomi’s corporate partners, shared her experience of working with the Xiaomi Themes team over the past decade.

MIUI Theme plays a central role in the Xiaomi device ecosystem. Thousands of new themes are designed and uploaded daily by professional creatives and Xiaomi fans. With a single tap, MIUI users can express themselves and personalize their Xiaomi smartphones with beautiful wallpapers, lock screen images, customized icons, and more. 

From July 28th to Nov. 1st, anyone who is interested in participating in the 2023 International Theme Competition can submit their work here.  Expert review and votes will start from Nov. 1st to Dec. 28th. All the themes of the competition can be downloaded by users. The first prize winner of the competition will be awarded $13,000. 

For more information, please visit Xiaomi Community