Zoho Corp., a software provider, introduced the Canvas for Zoho CRM, a design studio for CRM personalization. Canvas is a no-code platform that enables businesses to create their own CRM interfaces that are better suited to the role of each employee, without IT or developer involvement.

Data and workflow customization can render a CRM system too complex for most employees and personalizing the CRM for each employee’s role involves too much development effort and cost.

With Canvas, Zoho’s customer experience platform continues to focus on building a system of experiences that simplifies the experience economy for brands and every stakeholder. From planning and creating diverse customer experiences to delivering and evolving them for the future, Zoho’s programmable customer experience solution helps organizations of all sizes enable employee productivity, improve stakeholder collaboration, and increase customer success.

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“A lot of CRM software already offers an abundance of personalization for customer experiences, but the same is not true for employee experiences. As a result, everyone’s using the same system and paying the productivity tax for no reason.” said Gibu Mathew, VP and GM, APAC, Zoho Corporation, “Imagine a reality where the system is tailor-made for each employee’s role. That is true all-around personalization, and that’s what we’re bringing to market with Canvas. We believe it’s a more natural solution to the challenge of software adoption. Our ultimate aim is for businesses to create enterprise-wide software experiences with consumer-grade simplicity.”

Canvas sports a simple drag and drop editor that facilitates designing without needing to write a single line of code. Customers can pick a preset template that speaks to them and their industry, and dive right in.

Companies can create views that are relevant to their industry, their work culture, their sales process, and more while customers can also share Canvas creations over portals and create a better experience for vendors, stakeholders, and more.

Companies can assign different Canvas views based on roles, responsibilities, and teams in their company. Finally, Canvas also houses a wide range of formatting options to edit the finer details of a view, and can load styles dynamically based on conditions.