PLDT Inc. mobile services arm Smart Communications Inc. (Smart) has seen more users switching to its network during the first 10 days of the implementation of Mobile Number Portability (MNP). Launched last Sept. 30, MNP enables Filipino mobile users to switch to another mobile service provider without having to change their mobile number.
Smart noted that 2 out of 3 MNP requests it had processed during the period were for porting into its network, with mobile users citing a better network experience as their primary consideration.
“As our times continue to hasten digital adoption, we’re seeing that many customers have become more discerning and are making the Smart move. Seeing that more subscribers prefer Smart inspires us to strive harder when it comes to providing Filipinos with the best mobile experience,” said Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.
In July, Philippine telecommunications firms, DITO, Globe, and Smart reported that they had completed the initial MNP tests enabling subscribers to switch providers.
According to Smart, as of June 2021, it has 39.5 million mobile data users, considered to be the highest in the country. Smart has also fired up over 4,400 5G sites in more than 4,000 locations nationwide.