Capitan, an initiative of 917Ventures, has launched a suite of digital solutions to help micro, small, and medium-sized enterprises (MSMEs) grow their businesses.
These solutions include digital marketing, e-commerce, messaging, and financing services provided by 917Ventures portfolio companies RUSH, m360, and DeepSea, seed venture FundSpace, and partners ChatGenie and Taxumo.
“We aim to be the growth partner of MSMEs who can boost their businesses through the right digital solutions,” said Carla Sy Su, entrepreneur-in-residence at Capitan. “We realize that MSMEs are diverse and have different needs, so our role is to guide and enable their digital journey, whether it’s in growing through e-commerce, digital marketing, online funding, and more.”
917Ventures is a corporate venture builder that ideates, launches, accelerates, and scales new businesses that have the potential to grow, which leverages the rich asset base of the Globe Group and Ayala Corp.
Through Capitan, MSMEs now have a digitalization partner that can help them increase awareness and sales via marketing services, make sales processes more efficient through online selling, and expand businesses through loans and financial services.
Capitan clients can boost awareness and sales by implementing better digital marketing strategies and campaigns that help them stand out. In addition, m360 provides targeted messaging to clients, while RUSH offers e-commerce solutions that enable merchants to easily and efficiently sell online with built-in SMS alerts, payment solutions, and logistics. FundSpace helps clients expand their businesses through digital loans and offers.
Capitan offers a free trial for its digital marketing product. Clients can then upgrade to various packages for digital marketing such as Lite (P2,500/month), Advanced (P5,000/month), Pro (P7,500/month), and Scale (Php 10,000/month). These packages offer different levels of social media channel review, comprehensive marketing strategy, Facebook page enhancement, content designs, and postings, Facebook Ads credits, and SMS Marketing Campaigns.
“We believe that Capitan will be a game-changer for MSMEs. The pandemic has highlighted the need for businesses to have a strong digital presence, and Capitan’s digital solutions will help businesses not just survive but thrive in the next normal,” said Iya Valen, Capitan Venture builder.