A report by GFK, a data and intelligence firm, shows that Acer dominated the PC notebook category in the Philippines for 2022, with a market share of 35.2%. its consumer notebook brand remains on top for 16 straight years.
In the gaming notebook category, Acer has a slice of 40.4% market share.
Acer attributes the growth to the continued adoption of online (now hybrid) learning, aggressive marketing efforts, and push for sustainability products to connect with consumers. Another growth driver was the brand’s strong presence nationwide.
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“In the last two years, there was an unprecedented demand for computers because of online work and education,” said Sue Ong-Lim, general manager, Acer Philippines. “As things slowly but surely return to normal, Acer’s goal is to optimally perform within core business competencies as we prepare for areas of future growth. Our consumers can only expect the best of what we can give them.”
“Acer’s sustainability efforts, particularly with the Green PC, Acer Vero, also helped push laptop sales,” the company said in a media advisory. “Other green activities that helped gain consumer attention were the #MakeYourGreenMark 21-Day Challenge and the Green Mark Concert, where Acer fans helped raised P1.38 million for the GreenEarth Heritage Foundation and 20 metric tons of plastic waste compensation for The Plaf.”
The brand’s support for esports, by holding grassroots tournaments for up-and-coming players, also gained fans for gaming devices. There was also a lot of buzz as the Asia Pacific Predator League 2022 Grand Finals was finally staged offline after two years of being online.