According to the data of the International Data Corp., a global market intelligence firm, device manufacturer Acer leads the PC (desktop, notebook, and workstation) market in the Philippines for 2021 with a 27% market share. This is the 13th consecutive year that Acer tops the list.
The demand for personal devices surged during the pandemic with companies adopting remote work. Amid the lockdowns and mobility restrictions, Acer recorded a 33% market share in 2021. Acer Philippines sold 561,000 units last year from 394,000 in 2020 and 347,000 in 2019.
“The PC has become a necessity during the pandemic,” said Sue Ong-Lim, GM, Acer Philippines. “While the demand was strong beyond our expectations, due to online learning and work-from-home needs, including notebook PCs, Chromebooks, monitors and others, we did our best to fulfill them.”
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In the consumer branded desktop category, Acer had a 31% market share in 2021 and its consumer all-in-one desktop category posted a 52% market share. In the monitors category, it had a 22% market share for 2021.
According to Acer Philippines, online learning is one of the main drivers for its growth in the country, followed by the remote work setup to ensure business continuity in the two years mobility restrictions were imposed in an effort to curb the virus.
IDC
Maciek Gornicki, senior research manager, Client Devices Group, IDC Asia Pacific, said the Philippines has one of the lowest PC penetration in the Asean region opening further opportunities for market growth.
However, in the Philippines, sales of notebooks doubled between 2016 and 2021.
The IDC Quarterly Personal Computing Device Tracker, Q4 2021 also showed that work from home and digitization drove demand in the private sector. The share of notebooks in the consumer market went up from 73% before the pandemic to 84% in 2021. For the commercial market, the notebook share went up from 30% in 2018 to 69% in 2021.
Amid the reports of an increase in time spent on gaming, Acer’s gaming notebooks nearly doubled with 113,000 units sold last year from 75,000 in 2020 and 38,000 in 2019.
The IDC said PC demand is expected to remain robust this year as uncertainty about future pandemic outbreaks means businesses, schools and consumers will want to be ready for another lockdown. Another factor that could drive growth is the digitization of business, growth in e-commerce will drive more spending from the private sector.
“Acer seeks to diversify its portfolio mix and expand new businesses, such as acerpure, Altos, HSN, and Acer Gaming,” the company said. “It will also improve value creation and enhance the consumer journey. Acer will also continue to set lofty goals to reduce its carbon emission and create more environmentally-friendly tech products.”
“Acer’s goal in 2022 is to optimally perform within core business competencies while we transform to prepare for areas of future growth,” said Ong-Lim.
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