Digital travel platform Agoda has revealed its 2025 Travel Trends survey, shedding light on how Asian travelers plan to explore the world in the coming year. The survey highlights relaxation, family time, and discovering new destinations as the top reasons people will hit the road.
“Whether it’s unwinding with family or exploring new places, we’re here to make every traveler’s dream trip memorable,” said Ittai Chorev, chief product officer at Agoda.
Key trends shaping 2025 travel
- Family-first travel: Over one-third of Filipino travelers (36%) plan to travel with family, echoing a regional trend. Indonesian travelers lead in this category, with 58% anticipating family trips.
- Relaxation takes priority: Escaping the daily grind is the main travel motivator, with 75% of respondents highlighting relaxation as a top reason. Singaporeans are the most relaxation-focused, while Filipinos prioritize adventure and family visits alongside relaxation.
- Tech-savvy planning: Travel apps and virtual reality are transforming trip planning. Among Filipino travelers, 87% rely on apps, while 14% explore virtual tours. Indian travelers are the most tech-forward, with 90% using apps.
- Smart spending: Budget-conscious travelers dominate the survey, with 74% of Filipinos planning to spend less than $250 per night on accommodations. Despite financial caution, 88% of respondents expect to take as many trips or more compared to 2024, with international journeys being a favorite.
- Work-leisure fusion: Flexible work arrangements have given rise to digital nomads. In the Philippines, 1 in 14 plans to combine work and travel in 2025.
- Exploring the unknown: Visiting new destinations excites 84% of respondents. Travel inspiration often comes from personal interests, great deals, and social media, with Malaysians and Indonesians being particularly influenced by Instagram.
- Theme park appeal: Over 13% of travelers plan trips around theme parks like Disney and Universal. Indonesians, in particular, are drawn to these attractions.
Agoda’s survey shows that, regardless of motivation, travelers embrace technology and careful planning to make their trips more meaningful. With offerings like over 4.5 million holiday properties and countless activities, the platform continues to cater to evolving preferences.