The Public Relations Society of the Philippines (PRSP), in partnership with the AI Centre of Excellence (ACE), is hosting the “Power of AI for Communications and Beyond” masterclass on March 21, 2025. Led by AI expert Hemant Gaule, the event will take place at The Holiday Inn & Suites Makati and online via Zoom.
PRSP previously held an AI Masterclass in September 2024, where Gaule, co-founder and director of the School of Communications and Reputation (SCoRe), introduced AI tools like ChatGPT to PR professionals. Participants learned to integrate AI into campaigns, analyze insights, and apply advanced prompt engineering.
“The demand to delve deeper into AI’s evolving role in communications has been tremendous,” said Ana Pista, VP for Internal Affairs of PRSP and CEO of ArdentComm. “The success of last year’s masterclass clearly demonstrated the hunger for this knowledge. We are thrilled to partner with ACE and bring Gaule back to provide a more updated and expanded learning experience.”
Gaule, based in Mumbai, has worked on major initiatives, including India’s 2014 national election campaign. He co-founded SCoRe, India’s only institute focused on PR education and research.
The upcoming workshop will build on last year’s discussions while introducing new AI applications in content creation, audience targeting, reputation management, automation, and ethical considerations.
The AI Centre of Excellence (ACE), a collaboration between the London School of Public Relations, SCoRe, and ArdentComm, will also hold similar workshops in Jakarta, Malaysia, and Vietnam.
Interested participants can learn more and register at centreofexcellence.ai.
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