The Ant Group is building on its 2019 partnership with the Singapore Tourism Board (STB) to expand its services to travelers in Singapore from countries in Southeast Asia (SEA).

With the new campaign “SingapoReimagine with Alipay+,” the Ant Group and STB added three new mobile wallets, which brings the total to six, that visitors can use. The new mobile wallets include GCash from the Philippines, TrueMoney from Thailand, and AlipayHK from Hong Kong SAR, China.

GCash is Alipay’s partner in the Philippines.

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As part of the partnership, STB and Alipay+ will also explore piloting digital solutions with local businesses in areas such as digitalization of service operations, digital marketing efficiency, and enhancing customer experience. Users from Malaysia, the Philippines, South Korea, Thailand, Hong Kong SAR, China, and Chinese Mainland can now seamlessly enjoy tourism offerings such as attractions, retail and dining.

“We deeply believe that the benefits of digital innovations can be amplified through open collaborations in the ecosystem,” said Angel Zhao, president of International Business, Ant Group. “Ant Group is always open to joining hands with partners such as STB to provide businesses, especially small and micro enterprises the best digital services, including payments and marketing solutions and we are committed to contributing to the digital transformation of industries and creating greater value for societies.”

Existing partners include Kakao Pay from South Korea, Touch ’n Go eWallet from Malaysia, and Alipay from the Chinese Mainland. Travelers with these mobile wallets can easily and securely transact with local businesses across tourism and lifestyle industries that accept Alipay+, including retail shops at Changi Airport, ComfortDelgro taxis, hotels, and attractions such as Gardens by the Bay.

Hong Kong SAR, China, Malaysia, the Philippines, South Korea, Thailand, and the Chinese Mainland were among Singapore’s top 15 markets from January to August 2022. Prior to the pandemic, approximately a third of Singapore’s visitors were from Southeast Asia, another third from the Chinese Mainland and the rest of Northeast Asia, and the final third from the rest of the world.