Anker Innovations has opened its first Global Store Design Concept in the Philippines, using the new retail format to strengthen its presence in one of Southeast Asia’s growing consumer technology markets.
Located at SM Mall of Asia, the store is also Anker’s 50th retail location in the country, marking a milestone in the company’s local expansion. The concept store brings together the company’s four brands, ANKER, ANKER SOLIX, soundcore, and eufy, allowing customers to explore charging devices, portable power solutions, audio products, smart home technology, and mom-and-baby care products in one location.
Unlike a traditional electronics store, the new retail concept is designed around hands-on product demonstrations and lifestyle-based displays, giving shoppers a better idea of how the products fit into everyday use.
Ryan Tan, President of the NAVCO Group, the official distributor of Anker Innovations in the Philippines, said the new store reflects the company’s long-term commitment to the local market.
“We are very thrilled with the launch of Anker’s first Global Store Design Concept in the Philippines. Through this new store opening, we wanted to create a space where Filipinos can seek ultimate possibilities by discovering innovative tech solutions that can enhance and elevate everyday life.”
The store lets visitors experience different product zones that recreate everyday situations, from charging devices while traveling to building connected homes and using smart products for families.
The concept also showcases Anker’s growing product portfolio beyond charging accessories. Customers can browse portable power stations under ANKER SOLIX, wireless speakers and headphones from soundcore, smart security and home devices from eufy, and other consumer technology products in one location.
Anker officially opened the store on June 24 with an event carrying the theme “Ultimate Meets Possible.” Visitors received early access to the latest products, joined interactive activities, and took advantage of exclusive promotions and prizes.
The opening highlights the Philippines’ importance as a retail market for Anker as demand continues to grow for consumer electronics, smart home devices, and mobile accessories. By introducing its global store concept locally, the company aims to give Filipino customers a more engaging shopping experience while expanding access to its complete ecosystem of technology products.