Technology company ASUS continues its collaboration with nonprofit organization Communities Organized for Resource Allocation (CORA) aiming to promote sustainable future and its thrust toward a circular economy.

“As we continue innovating our products, we strive to be more sustainable,” said George Su, country manager, ASUS Philippines.

The ASUS x CORA sustainability campaign is composed of three phases, each focusing on and involving various stakeholders for a holistic approach toward promoting eco-friendly products, reducing waste, intensifying awareness about circular economy and climate action, and educating people on how to lead an eco-conscious lifestyle.

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Recently, ASUS and CORA collected a landmark 1.67 tons of plastic and other recyclable wastes through coastal cleanup efforts.

In 2007, ASUS launched its first sustainable notebook, the ASUS Bamboo Series, which it was widely recognized with environmental certifications for revolutionary engineering and design. 

Early this year, ASUS launched what it considers the most sustainable Zenbook ever, the Zenbook S 13 OLED (UX5304), underscoring the company’s 2025 Sustainability Goals and its commitment to environmental stewardship. 

Circular economy

Through the company’s “ASUStainable Solution: Circular Economy Starts with Us,” it was able to involve employees in waste reduction and management. It was followed by a recycling activity where it collected 840.6 kg. total waste from employees through CORA’s Eco-Ikot Center pop-up, a recycling system, stationed at the office for two months.

Under the innovation and value creation pillar of the ASUS 2025 Sustainability Goals, ASUS also donated two ASUS Zenbook laptops to CORA to aid them in their administrative tasks. This includes recording data from their Eco-Ikot Center in Parañaque City and managing other programs and campaigns with public and private organizations.

ASUS x CORA Mall Caravan

For the second phase, ASUS installed CORA Eco-Ikot Center pop-ups in three ASUS Exclusive Stores, making it accessible for Filipinos to recycle and reduce plastic waste. Filipinos got to take home ASUS and CORA merchandise in exchange for clean and dry plastic bottles. 

The ASUS x CORA Mall Caravan collected over 1,100 plastic bottles, equivalent to 28.5 kg. It was held at SM Cyberzone in Megamall, North EDSA, and Mall of Asia.