ASUS Business Philippines introduced the ASUS ExpertBook Ultra, a premium business laptop designed for executives, professionals, and enterprise users who need AI-powered performance, portability, and stronger security for modern work demands.
The launch comes as businesses increase their use of artificial intelligence (AI) tools for productivity, automation, and data processing. ASUS is targeting stronger growth for its commercial PC business in the Philippines, with a goal for the ASUS Expert Series to become the No. 1 commercial PC brand in the country by 2028.
ASUS said its local commercial business has grown by 85% and now contributes 27% of ASUS’ total business in the Philippines. The company built the ExpertBook Ultra as a flagship device for business users who need a lightweight laptop without sacrificing computing power.
“We engineered this device with zero compromises,” said Samson Hu, Co-CEO of ASUS. “We understand that tomorrow’s business leaders require an AI-powered machine that thinks and operates as fast as they do, wrapped in a design that exudes elegance. This is the undisputed flagship of the industry.”
The laptop features Intel Core Ultra X9 Series 3 processors, a dedicated neural processing unit (NPU) for AI workloads, and up to 180 TOPS of total AI computing performance. This allows users to run AI tasks directly on the laptop instead of relying heavily on cloud services, helping improve speed and data privacy.
ASUS ExpertBook Ultra specifications include:
- Up to Intel Core Ultra X9-388H processor
- Dedicated 50 TOPS NPU and up to 180 TOPS total AI performance
- Up to Intel Arc B390 graphics
- Up to 64GB LPDDR5x memory
- Up to 2TB PCIe Gen 5 NVMe SSD storage
- 14-inch 3K OLED touchscreen display with up to 1,400 nits HDR brightness
- Up to 26 hours battery life with 70Wh battery
- 0.99kg weight and 10.9mm thin profile
- Wi-Fi 7 connectivity and Bluetooth 6.0
- Dolby Atmos six-speaker audio system
- Enterprise security features including NIST SP 800-193 compliance, fingerprint authentication, IR facial recognition, and physical webcam shield
The ASUS ExpertBook Ultra is now available in the Philippines starting at ₱129,995 through select ASUS authorized stores and tech retailers nationwide. ASUS is also offering an early bird bundle until July 31, 2026, which includes an ASUS 100W GaN Charger and ₱10,000 worth of SSI Gift Vouchers.
